It is difficult to say when fine print started exactly. Nobody has written its history, and the details of its past prove elusive online as well. One might expect to find something about its origins in the secondary academic material on the subject, but this, it turns out, looks not to its past but to its future. For these contract lawyers and students of advertising, fine print is already entrenched; if the question of fine print comes up, it’s merely one of reform. As far as primary material is concerned, the problem is exactly the one you’d think: fine print is willfully discrete.
-“This is Not the Deal” by Kevin Breathnach
David Scher Pluto Neptune